Santé Group
Brand identity and product packaging design for a global supply chain consultancy.
We were recommended for this project by an existing client based on our successful delivery of a similar branding project for them. They wanted us to work with their New York and Sydney based counterparts to develop a new brand identity for this global procurement and supply chain business, specialising in the production and distribution of disposable gloves and PPE.
The power of Six
Logo Design
This client knew exactly what they wanted, even sending over an example of how they wanted the logo to look. Fundamentally, they wanted to use a hexagonal shape to tie in to their trademarked value proposition, the “Six Pillars of Trust”.
We felt that the supplied design was a little underwhelming and did not reflect the status they were aiming to achieve within the global market.
Therefore we spent some time developing an alternative logomark that was not only able to represent the six pillars with six intersecting shapes (and colours) but also worked as a three-dimensional shape to depict the physical packages they would be transporting, as well as being an abstract letter ‘S’ to symbolise the brand name.
This was then supplied to their in-house team who developed the colours and combined it with their wordmark to create the final logo.
Packaging Design
The practical application of the new Santé Group branding to their new range of products helped to further develop the overall brand style.
Applying the new Santé logomark as the primary visual identifier and developing a consistent design layout to all subsequent pack designs to help build brand recognition.
