World Health Day is celebrated every year on the 7th April and marks the anniversary of the founding of the World Health Organisation. Every year their campaign follows a different theme, this year it is depression. According to the World Health Organisation:
Depression affects people of all ages, from all walks of life, in all countries. It causes mental anguish and impacts on people’s ability to carry out even the simplest everyday tasks, with sometimes devastating consequences for relationships with family and friends and the ability to earn a living. At worst, depression can lead to suicide, now the second leading cause of death among 15–29-year olds.
Depression has been identified as the leading cause of ill-health and disability worldwide with over 300 million people now living with the condition. The current stigma that surrounds mental illness is what the World Health Organisation hope to address during this campaign.
Additionally, a survey conducted by Marketing Week published in 2015 found that only 8% of consumers think that mental health issues are well represented in British advertising, similarly, a study of marketers identified that mental health is an area which feels it has made the least amount of progress over the past 10 years.
Marketers have a duty to lead by example and have the power to change perceptions of their audiences. At Default Blue we value this responsibility and understand the need to produce materials, alongside our clients, that have been carefully considered, especially where sensitivity and discretion are paramount.