Successful rebrand for wholesaler of mobility, medical and cleaning products.
Through successful work with an existing client we were recommended to Solar Medical & Chemical as they were beginning to undergo the rebrand and relaunch of the business.
Client: Solar Medical & Chemical
Sector: Mobility, Medical and Cleaning
Challenge and Approach
Retain the existing concept of the previous logo despite the dated, circa 1980’s look and also keeping in mind the current colour palette.
After meeting the client to discuss their brief and objectives of their rebranding project we had a clearer understanding of how the new branding was going to be used and what it was required to achieve.
Given the limited scope of the brief we developed and presented a number of concepts, and after refining their chosen concept the final logo was approved.
Development of chosen concept
Final approved logo
Impact and Results
Following final approval the new logo has been implemented throughout the rebrand of Solar Medical & Chemical and now appears on all platforms, including website, vehicles, workwear, store signage, press adverts, printed materials and even on the office clock!
The new logo has helped to position Solar Medical & Chemical as a leading supplier within their market.