Logo and Product Packaging

Following a referral from another client, The Incontinence Shop, a predominantly online healthcare retailer, approached Default Blue to develop a new brand and design a range of incontinence product packaging.

Client: The Incontinence Shop
Sector: Healthcare
Website: incontinenceshop.com


Challenge and Design Approach

We initially developed a new logo for the Drylife brand and then extended the concept to a range of individually packed reusable products. A new ecommerce website design followed, together with the detailed packaging artwork for a range of healthcare products.


Reputation and recognition

This client, like others, was particularly drawn to our marketing and design expertise for markets where a degree of discretion and sensitivity is required.


Impact and Results

A new range of products with a modern, professional design that helps elevate the Drylife brand above its competitors.