Logo and Product Packaging
Following a referral from another client, The Incontinence Shop, a predominantly online healthcare retailer, approached Default Blue to develop a new brand and design a range of incontinence product packaging.
Client: The Incontinence Shop
Challenge and Design Approach
We initially developed a new logo for the Drylife brand and then extended the concept to a range of individually packed reusable products. A new ecommerce website design followed, together with the detailed packaging artwork for a range of healthcare products.
Reputation and recognition
This client, like others, was particularly drawn to our marketing and design expertise for markets where a degree of discretion and sensitivity is required.
Impact and Results
A new range of products with a modern, professional design that helps elevate the Drylife brand above its competitors.