ACA Conference 2017
The ACA Conference is the biggest marketing event in our client’s calendar and provides them the opportunity to engage with their most important customers over a two day period.
This year over 70 sponsored delegates attended the event from all over the UK, the success of the event relies of a constant stream of new creative ideas and meticulous planning from start to finish.
Client: Ontex UK
For this conference we worked as our client’s marketing partner, as we have for many previous events, handling all elements of the event from the development of the initial ideas and managing the budget, through to booking flights and taxis for delegates.
The venue for our client’s event was the Titanic Belfast, the team took the time to visit the venue and research the history of the Titanic ahead of the event. Elements of the event were influenced by the history of the Titanic down to the design of the place cards on the tables. The event allowed guests to be treated to an entertaining evening dinner featuring a string quartet, magician and music from ‘The Nooks’ to finish the night.
The two day conference was held at the Waterfront Belfast and our client’s stand took prime location within the exhibition hall. The stand design incorporated a new brand style and was used to engage delegates with an interactive competition. The promotion on the stand played on the offering of discreet products with the prize printed in invisible ink.
Impact and Results
The whole event was another huge success with 98% of guests rating the evening event as Excellent and 95% rating the overall conference either Excellent or Good.