10 Tips to a Successful Website

10 Tips to a Successful Website

Getting people to click through to your website is half the battle, actually getting people to become engaged and stay on your site is a new challenge in itself. We have put together our top 10 tips to help you improve your website to engage your visitors and keep them on your site for longer.

Fast Loading
Improving the load speed of your web pages is a priority for a successful website, they need to load as fast as possible. Whilst your internet connection has become faster and faster there is always more data and more that you need to download. Think about the last time you visited a website and it look longer than expected to load… did you stay and wait? Or did you go back to your search results and click on another result? Ultimately, a slow loading website could prevent you from gaining new customers.

In this day and age a responsive website is non-negotiable, your website needs to be responsive to all devices. It is likely that a high percentage of people visiting your site are using a mobile or tablet, you can view these statistics on your Google Analytics.

Clear navigation
All websites should benefit from direct and easy to use navigation. A simple menu driven structure works best with all pages clearly titled with their content.  If a visitor is struggling to find the information they are looking for then they aren’t likely to look for long and will quickly navigate away from your website.

Clear Contact Information
If someone can’t easily contact you from website, they won’t. Ideally the visitor will always be able to see a way to contact you on your website, no matter what page they are on. One of the best ways to do this is to add your contact information to the header and footer, so this will appear on every page and a link to a contact form or page.

The images you use say a lot about your business and should fit with the brand style you are trying to portray. It is also important that you keep you image size as small as possible, small images give you a faster download speed.

Keep it Consistent
Keep your website consistent. Ensure colours, tone of voice, fonts and imagery are all kept within the same theme across your site. This will allow for a pleasant user experience, and give your brand its own personality.

Search Engine Optimisation
Identifying the key words that you want to rank for needs to be well thought through and well researched, once you have got these then the real work can begin. Search engines are cleaver and rules on where they put you in the rankings are always changing. As a result, we recommend sticking to creating clear content that links into your selected keywords.

Test and Check
Making sure that you thoroughly check through your website content before going live. Give someone who hasn’t been involved in the design and build access to your website, can they read and navigate through the site without any issues?

Keep it Updated
Regular activity on your website not only helps with SEO but also shows prospective and current customers that you are proactive and your business is well organised.

The way we use and access technology is constantly changing, it is important to review your website against this and make sure that the content you are presenting is still relevant and useful to visitors.

If you want to find out more about how Default Blue can help you create a successful website, please don’t hesitate to give us a call on 01522 788866 or drop us an email at studio@defaultblue.com.

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