If you’d like a printed copy please email leza@defaultblue.com
or call 01522 788866.

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Situation

The client exhibits at the annual Royal College of Nursing Continence Care Forum; the biggest industry event of the year. Exhibiting at this forum is a critical strand of their Marketing strategy, and provides them with the opportunity to network with their existing customers and increase brand awareness with potential new clients. In 2010 we ran with hugely successful concept we called “Stick and Mix”, the challenge we faced was how to improve on this in 2011.

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Brief

Working with the client, we developed a brief with the objectives of;

• Generating stand out from the other exhibitors in a creative and innovative way

• Encouraging delegate to make multiple visits to the stand during the two day exhibition

• Increasing brand awareness among potential new customers

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Creative Solution

We came up with the concept of “Stick and Mix 2 – Pads and Bladders” which was a step forward from the solution in the previous year where delegates collected a ‘Sticker Book’ which contained information about Euron and featured both their key products and contact details of the regional account managers. They were also given some packets containing an assortment of stickers featuring pictures of the products and the account managers which they either stuck in their books or traded with other delegates to complete their collections.

Completed books were drawn at random and, over the course of the conference, 24 lucky delegates were chosen to play our lively and noisy games of ‘Pads and Bladders’ where the two exhibition stands were transformed into one oversize snakes and ladders style game board. It was a truly memorable experience for players and spectators alike.
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Results

The promotion was a tremendous success with the delegates and participation levels again exceeded our expectations… fellow exhibitors and the conference organisers even joined in.

The delegates really enjoyed the interactivity and many of them made multiple visits to the stand to see if they were chosen for the games – some delegates made as many as eight separate visits. This gave the client’s Account Managers numerous networking opportunities and a significant competitive advantage over the other exhibitors – many of whom would have invested substantially more money in creating their stands.

The post-campaign evaluation on the exhibition stand and promotion has just been completed and this showed an overall delegate rating of 93% – the highest score ever. We’re now just left with the difficult challenge of creating something that’s even better next year.

Early in 2011, they engaged Default Blue to develop a marketing strategy for a new medical device, DefluxSUI, an injectable therapy which helps reduce the symptoms of stress urinary incontinence.

A key element of this strategy was the design and build of a website for the use of both patients and Healthcare professionals, featuring films demonstrating the procedure and explaining its’ potential benefits.

www.defluxsui.com

Designer and Illustrator Ben O’Brien, AKA Ben The Illustrator, has released the Autumnal version of his Seasonal Billboard, which is his clever and creative way (thanks to the web trickery of Mr Booth) of showcasing his unique style of illustration through an online version of the traditional rotating billboard.

» bensseasonalbillboard.com

Our collection of cakes and the Default Blue team (from left to right) Leza Burton, Mark Brown, Helen Seymour
(Client: Ontex Healthcare UK Ltd), Jo Brown, Andrew Stafford, Clayre Cooper and Paul Andrew.

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From our humble beginnings in Mark Brown’s spare room in October 2001, Default Blue has grown considerably and we’ve helped our customers grow too. But who are the people driving this success?

After 10 years we felt it was about time you got to know us a little better. So we’ve refreshed our website and included a profile page for each member of the Default Blue team so you can discover who we are and what we do.

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P.S.

We are often asked where the name Default Blue originates. Senior Graphic Designer Paul Andrew (who has been with the company since Day One) explains: “Blue was the default colour we used when creating initial design concepts at the time we started the business and it just stuck. Also, we believe our customers see us the default agency of choice. They don’t need to look anywhere else.”

Both the new website and the beautifully stitched ident are great pieces of work and well worth a closer look.

An ident to remember | Michael Dowell.

Andrew focuses on delivering unbeatable customer service to our clients and leading the team to achieve its vision of becoming one of the leading marketing and design agencies in the region.

He has over 20 years experience in Marketing, Design and Print gained with Boots, Sainsbury’s and WH Smith and has also worked agency-side with Kimberley-Clark and Dixons Stores Group.

Andrew brings a unique combination of blue-chip professionalism and small business agility to the business which gives Default Blue a significant competitive advantage.

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Get in touch

Call: 01522 788866
Email: andrew@defaultblue.com
Twitter: @DefaultBlue_AS
Linked In: Default Blue

Mark is a Chartered Accountant and his primary focus in Default Blue is to ensure the business is managed both profitably and for its long term stability.

He is also a great ‘out of the box’ thinker and has been responsible for many of the inspirational ideas that have been presented to our clients during his 10 year involvement with the business.

Mark has over 25 years experience in owning and managing a variety of businesses and is also the Joint Managing Director of Carmalor, an East Midlands based construction company.

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Get in touch

Call: 01522 788866
Email: mark@defaultblue.com
Linked In: Default Blue

Jo provides a creative focus for the business, generating many of our original concepts and ideas. She is also one of our Directors and a founder member of the team.

She’s a graduate of Lincoln Art College and also has qualifications in Fashion Design, Marketing and Promotions from the University of Lancashire. She has also worked many top retail clothing brands including Marks and Spencer, Top Shop, River Island and New Look.

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Get in touch

Call: 01522 788866
Email: jo@defaultblue.com

Paul creates and controls all the design work that is presented to our customers and he is also responsible for the Look and Feel of the Default Blue identity. He always aims for simple but strong ideas that create the most for our clients and this has become the hallmark of Default Blue design over the last 10 years.

He qualified in Graphic Design from what is now Lincoln University and was one of the original founders of Default Blue in 2001.

Paul expertly balances commercial and practical design with both originality and creativity and constantly exceeds the expectations of our clients.

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Get in touch

Studio: 01522 788866
Email: paul@defaultblue.com
Twitter: @DefaultBlue_PA
Facebook: Default Blue