Going Global
Default Blue Lands International Aviation Client
We’re flying high here at Default Blue as we secure an new client based in Mumbai. Over the next few months we’ll be involved in a number of projects covering technical copywriting, brand development and website design. Exciting and busy times ahead for the Default Blue team.
Lincoln City Radio 103.6FM
Default Blue was first approached in September 2011 by the Chairman of Lincoln City Radio who was looking for a Marketing company to help promote the station.
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The station was originally set up in May 2010 and is funded solely by donations and advertising. It’s a non-profit community radio station, run by volunteers and serves the 50+ demographic in the City of Lincoln. We believed we could help the team increase their advertising revenue and felt we could also offer a wider range of free Marketing advice and support to the station to help them in the next phase of their development.
To do this we instigated an on-going telenurturing campaign which identified target advertisers and adopted a multi-contact strategy to encourage them to try advertising on Lincoln City Radio. To date this strategy has resulted in 7 new advertisers and a doubling of their advertising revenue. As an additional benefit, we’ve also re-organised all the advertising administration to make the whole process more efficient and effective.
We’ve also supported LCR by designing a new logo for the station (above) and we’re currently developing some promotional leaflets to help build awareness across Lincoln.
To tune in online visit their website at www.lincolncityradio.com
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Own A Colour
Dulux have teamed up with the children’s charity UNICEF and have named each and every one of the 16.7 million colours that the average screen can display.
Visit ownacolour.com and for a donation of at least £1 you too can choose your favourite colour and see your name featured up alongside famous donors.
Of course, we had to claim Default Blue as our colour… why not search for yours and contribute to this worthy charity.
Client Press Advertising
Full Page advertisement featured in The Guardian newspaper supplement
Adverts designed and placed for Deflux SUI and Solesta feature in a 16 page report on Bladder and Bowel Discomfort which is distributed nationally with the @guardian Newspaper on Thursday September 29.
Signing In
The newly renamed Default Blue House now has some fancy new signage.
After converting the old village doctors surgery into new offices and studio space over 4 years ago we have finally put a name to the facade.
